Passion - Pissed or Blissed
Positioning - Focusing your topic and unique slant
Population - Target audience and sponsor
Problem - What problem or need are you speaking to?
Promise - What are people going to get out of your material? What benefit?
Program - What are the components that will fulfill the promise?
Performance - Become a great presenter
Platform - Your reputation, credibility, size of audience you bring, blurbs
Preparation - Preparing your materials
Plan - Step-by-step action plan and timeline for realizing your presenting goals